First, for those of you who don't know, JSOnline is the website for the print newspaper, The Milwaukee Journal Sentinel. And yes they rely on a combination of subscription and advertising to pay the bills. So at JSOnline many of the front page articles are behind a pay wall and marked for subscribers only.
I promised this post sometime ago but let it slip a bit, but today's version of JSOnline brought it to the fore. Now I don't totally agree with their stance but I understand it. I wrote about politics on a free site for 14 years and am here in a similar capacity. The first site did try advertising revenue for a while but the revenue was negligible. But I would suppose the MJS has sufficient advertising to support themselves if they wanted without the pay wall forcing additional subscribers. I am sure they would beg to differ.
But that's only the side story for now. My ISSUE is with what the put behind the pay wall. Exclusive personal interest stuff. Fine. Big breaking sports stuff. Fine. Best new restaurants. Fine.
But today they published an article of particular importance to the community as a whole:
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