The excessive heat wave took a toll on Milwaukee’s Summerfest, with attendance declining 8.3 percent to 805,437 this year from 878,636 in 2011.Without a doubt, the heat probably had a lot to do with it.
Milwaukee World Festival Inc. officials announced preliminary data indicating that Summerfest, the World’s Largest Music Festival, increased revenue in key business to business categories including sponsorships, business group sales and exhibitors by 11.4 percent.
The 11 day event and festival fans battled heat indexes in the 90’s and 100’s on eight operating days.
The combined revenue derived from gate ticket sales as well as food and beverage commissions decreased by 7.5 percent compared with last year’s totals in the same categories.
But I wonder if that's the only reason.
I am sure that the economy of Fitzwalkerstan had something to do with it. If you have thousands of people losing their jobs and even more than that taking serious pay cuts, they're not going to have the extra cash to pay $16 a head for admission, parking and the food/beverage costs.
Even if one took advantage of the promotional discount entrances and took the bus instead of driving down there, it'd be an expensive proposition. And with the way the state's economy has been depressed, people have to take care of the vital things like shelter and food first.