American Fascination
with Guns – Did it start with Harley Davidson?
In the wake of yet another preventable tragedy on American
soil, Americans today are waking up to the news that more than fifty people
have lost their lives and another four hundred injured in Las Vegas, NV. The
social media sphere has been lighting up with thoughts and prayers to families
of those injured or killed by an American who obtained a highly lethal
automatic weapon to use against fellow Americans.
The debates will rage on about whether or not this is the
time to talk about gun legislation as well as if this will cause a knee jerk
reaction that will only make the situation worse. The question we should be asking
ourselves is how exactly did we arrived at this place in time to begin with? If
we find the answer to this question, then perhaps lives can be saved.
A lesson in history could possibly shed some light as to how
America has become so heavily armed to begin with - why the fascination? In
1901, William S. Harley drew up plans for a small engine which was designed for
use in a regular pedal-bicycle frame. Over the course of a few years, Harley
and his friend Arthur Davidson worked on their motorized Bike in a Milwaukee
machine shop. After finishing their invention, they found it unable to climb
the hills around Milwaukee without pedal assistance.
Of course, years later they perfected the engine, so much so
that during WWI the US military purchased over 20,000 motorcycles from Harley-Davidson.
It was the years between World War I and the Great Depression the company
attempted to recruit more customers by advertising their brand to a younger
audience by building plain bicycles. Besides the traditional diamond frame
men's bicycle, models included a step-through frame 3-18 "Ladies
Standard" and a 5-17 "Boy Scout" for youth.
Though the bicycle venture eventually fizzled, a marketing concept
was born in America and that was to introduce a brand or product to the youth
of the country in hopes that in later years the ROI in terms of bigger ticket
items will pay off. The thought was “Hey I remember that as a kid, this is the
adult version”, as such, we have witnessed kid gamers become adult gamers playing
video games with more violence and gruesome graphics only seen on battlefields.
Keeping this is mind, if you look around your home and you have kids of any age,
do you see any toy guns (water, nerf, cap, or pretend)? When you went Christmas shopping last year, do
you remember how many guns lined the aisles? Probably not, but the next time
you go to Walmart, Toys-R-Us, Family Dollar, Dollar General look around the toy
aisle and you will be amazed. On a
recent trip to one of the above mentioned stores, I found in the two aisles of
toys they offered, there were 31 different versions of guns, most of which,
where non pistol, but semi-automatic in nature. (Boxes indicated for ages 3+)
The guns represented approximately more than 1/3 of the toys offered.
Obviously, toy guns are not the root of all evil related to
guns, but they are the seed planted in young minds and how those seeds grow are
dependent on how they are cultivated throughout their environment. Taking guns
out of the hands of toddlers would not be a violation of their rights but it
may help change the culture in America. Legislators around the country should
look at what is being marketed to young minds and how this sometimes has
adverse effects in their adult lives. As parents, be mindful of what you buy
your children, just because the neighbor kid has one, doesn’t mean your child
has to have one as well.
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